B2B advertising is a unique challenge in digital cell phone number list marketing. If you're selling a product like socks or toilet paper, you know almost everyone on the cell phone number list planet uses them (or hopefully everyone does), so your audience is everywhere. This is the case with many B2C offers. The target audience feels like they are everywhere. For B2B, this feeling is not even close to the cell phone number list same. Unless you're in a highly specified trade publication, you feel like the target audience is elusive. Most targeting options on ad platforms seem too high or not quite what you are looking for. Target users who are already looking for you, at all stages of their journey The cell phone number list first place we all want to run is search, and B2B lead generation is no different. I'm sure you're already targeting keywords that describe your product or service, but are you covering all your bases for search phrases? During the buyer's journey, there are all kinds of phases that companies go through when trying cell phone number list to find a new solution, and you should use keywords to target them all - not just the bottom funnel, the solution-focused keywords above. Now think of these types in terms of your business and your cell phone number list customers' businesses. How can you turn these sentences into something more meaningful? What are their research issues? What will they need to compare when they are about to make a decision? Go to Mothership: LinkedIn Once you've covered your bases for people actively looking for solutions, it's time to start prospecting. No channel even compares to LinkedIn when it comes to B2B targeting on the cell phone number list web, but all that amazing targeting comes at a price, literally: high CPCs. I encourage you cell phone number list to get the most out of your LinkedIn CPCs by developing a solid cross-channel retargeting strategy, but before we get to that, let's review some of the cell phone number list platform's high-level options. Leverage Audience Insights tools I recently wrote an article on Search Engine Journal about how to cell phone number list use these tools to better understand your audience . This also applies to B2B. These tools can be invaluable in understanding which targeting categories your ideal audience falls into. We may cell phone number list use these tools to specifically analyze the remarketing audiences we have made of LinkedIn users who have visited our site, effectively translating that audience into our new channel's targeting options.